The Virtual Revolution

BBC series The Virtual Revolution is an interesting source of information on all the happenings behind the computer screen. When navigating and finding information “for free” most people don’t realize there is a price on “free”.

Keeping tuned with what people do on-line is the best way to communicate with stakeholders. Recently I posted a low rate on a product I bought from Philips Avent on Amazon. The product, plastic containers to storage food, has no indication of being BPA free. Within days there was an answer to my posting with a link to the company web-site where it is mentioned the product is BPA free. Interesting enough, every time I returned to Amazon to check on the product it was out of stock. My hypothesis is that the answer for my post comes from someone within Philips and furthermore it boosted the on-line sales.

In short, this is an intelligent way to communicate directly with the end consumers. To share more on tracking on line activities here it is a video from the BBC series I mention above, The Virtual Revolution.